George Best, the George Clooney of Barley Wine?
You might have read on brandchannel.com the story on George Best’s barley wine. Didn’t? Here is a quick up to date: George Best was a UK football star who drank himself to death, even after a liver...
View ArticlePremium Wine Brands from Pernod-Ricard?
Pernod-Ricard went through major organizational changes in the last week: they launched a new brand company called Premium Wine Brands. Under this umbrella brand, consumers will find some of the...
View ArticleA Glass of Wine at Starbucks?
Who ever dreamed of having a glass of wine at Starbucks in the evening? For a lot of coffee drinkers, Starbucks is THE brand symbolizing good coffee when a morning jolt is needed. Now after drinking...
View ArticleA New Wine Brand by Twitter
Twitter.com just is launching a new wine brand, Fledgling, to promote literacy in the world. Out of the $25 paid by the consumer, $5 will go to Room to Read, a non-profit group dedicated to raising...
View ArticleA New French Wine Brand in the US
After the unfortunate recent failure of Chamarré it seems very brave to launch a new French brand on the US market. The press release bears the rather off putting title : “300 Year Old French Winery...
View Article2010 Château d’Yquem, the zen attitude
For the last two weeks, Bordeaux buzzed with the “En Primeurs” campaign for the 2010 vintage. Last week was the peak of the campaign with tastings all over the Bordeaux area. Every appellation and...
View ArticleThe Colors of Bordeaux Wines
Branding a region through the colors of its wines is a new marketing strategy I really enjoyed. Most of wine lovers know Bordeaux for its red wines. Bordeaux also produces white, rosé, clairet (darker...
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